January 14, 2017

The power of hashtags: Omega embraces a social media phenomenon

For the past 5 years, the term #speedytuesday has been used by watch enthusiasts and collectors alike in showcasing their appreciation for Omega Speedmaster watches across the globe. In tribute to such activity, Omega released a limited edition timepiece, encapsulating the most popular elements of their iconic Speedmaster Moonwatch design from across the years (2017 marks their 60th annivesary).

Another limited edition, what’s so great about this one you might say? Well the difference this time was that all numbered pieces were quickly reserved within the first few hours of it being released to pre-order via the Omega website on Tuesday 11th January at 12noon Swiss time. In previous limited edition releases by Omega, it has always been tricky for the fans to secure a timepiece as precedent on waiting lists tend to go to Authorised Dealers or repeat customers who bulk buy to sell on privately at a profit. To combat this, Omega wanted to allow individuals the opportunity to purchase directly through their website, although not everyone was lucky enough to secure what will no doubt be another fabulous edition their Moonwatch collection.

 

Special features of the Omega Speedy Tuesday

 

The watch will be limited to 2012 pieces, marking the year when the phrase was first began. The design takes its main influence from the Speedmaster Alaska III model, which was produced by Omega for NASA in 1978. Unique features include the “reverse panda” white opaline-silvery sub dials set against the classic black main dial. The Omega logo appears in a retro vintage style and the glass comes in that of the iconic Hesalite crystal.

The watch movement will be that of the manual wind 1861 calibre, all housed in a 42mm case that has a matt finish stainless steel. The caseback has the coveted seahorse medallion stamped, plus includes a limited edition wording “Speedy Tuesday Anniversary, A Tribute to Alaska Project III” and “R A D I A L” along with the piece number. It will come with a brown leather strap with vintage look stitching and an additional black and white NATO strap. Presented in a leather watch roll with a strap changing tool as well.

 

We all agree that it will be one of the must have watches for this Summer, and those lucky enough to have reserved theirs will surely be grinning with pride when they collect it – Mr. Woolfe will be looking to get his paws on one too! Full technical info can be found at the official Omega website.

 

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